Is it worth upgrading to the Content Hub?

Thinking about moving from HubSpot's CMS to their new Content Hub? In this article, we'll explore the latest features of Content Hub to help you decide if an upgrade is right for you.

If you're already using HubSpot's CMS Hub and thinking about upgrading to Content Hub, you'll need to think about what's new and whether it's worth the change. CMS Hub will still be supported and available within Content Hub's broader feature set. You can choose to continue with your CMS Hub subscription without accessing the new features of Content Hub. However, if you're excited by the possibilities Content Hub offers, it's definitely worth considering an upgrade.

Content Hub is packed with features aimed at helping marketing teams streamline their content creation, management and distribution. It is particularly beneficial if:

You're interested in integrating podcasts into your marketing efforts.

You are interested in exploring AI-driven content creation and want to focus on that opportunity.

Maintaining a consistent brand voice across multiple content creators challenges you.

You find it challenging to brainstorm and develop powerful content ideas.

Finding suitable images for your content is a challenge, but you're open to AI help.

You are targeting an audience with different languages and need to translate your content quickly.

If you use WordPress and want improved CRM integration for a more personalized user experience.

Benefits of upgrading to Content Hub include access to HubSpot's latest AI content marketing tools, such as:

Brand Voice: Ensures a consistent tone in AI-generated content.

Content Remix: Converts existing content into new formats.

AI Blog Generator: Creates SEO-friendly blogs based on your input.

AI Image Generator: Creates customized images for your content.

Blog Audio Narrator: Converts blog posts into audio format.

Member blog: Offers exclusive content to your audience.

AI translations: Quickly translates content into multiple languages.

Podcasts: Handles the hosting and distribution of podcasts, along with AI-generated transcriptions.

The pricing structure for Content Hub varies depending on the plan you choose, with options like:

Free: $0/month

Starter: $25/site/month

Pro: $500/month (includes 3 core seats)

Enterprise: $1,500/month (includes 5 core seats)

If you are already using CMS Hub, your pricing structure will be adjusted to the new model upon transition to Content Hub.